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Outdoor
FirstBank: “Popular Mechanics”
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Campaign offers airport travelers a movie ("It's a Wonderful Life"), magazine (Popular Mechanics, January 1905 issue) or book (“Alice’s Adventures in Wonderland”). Unhelpfully, each appears on a backlit 120” x 80” display. Helpfully, the ads also offer a Kindle Fire HD, for better viewing, free with a new checking account.
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