McCann Erickson Digital: Stock Photo Stalking

To recruit an art director for McCann digital, we advertised a wanted ad where art directors spend most of their time – Stock photo websites. We created dozens of unique images according to popular search categories, such as "businessman" and "computer", and then uploaded them to page 5 in one of Israel's leading stock photo websites. This way, only art directors who don't settle on first page results see our wanted ads, for example:Still Looking for "Businessman"?
We're looking for you! McCann Digital are looking for an art director who doesn't compromise.