Havells: Wires that don't catch fire

Havells is known for their interesting and endearing advertising. They are back with a new commercial for flame-retardant wires that consumers would enjoy during the upcoming India-Pakistan Cricket series. In a fairly low involvement category where the consumers largely rely on the advice of the electrician/ electrical contractors, it becomes imperative to create a communication compelling enough to generate top of mind recall. Havells with their memorable “wires that don’t catch fire” campaign own the fire-proof platform. This time, the task was to take forward the thought and further strengthen it. The challenge was also to do something different than what has been done in the past for Havells wires advertising. Therefore, instead of a demonstration of how Havells wires are fire-proof, Lowe Lintas this time gave the proposition an interesting twist by saying that how Havells wires are a synonymous with preventing fire. The new wire TVC created by Lowe Lintas, does so, by showing an interaction between a father and his five year old son. The son, who is trying to get hold of the TV remote isn’t allowed by the father as the father is watching a politician giving a speech on the burning issues of the country. The kid innocently makes a point about the burning issues facing the country and gives his own cute solution to address them.