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Top 6: January 9th 2013
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The Sun: The Big Smile GiveawayTop 6: January 9th 2013
Grey London and WPP's Team News agency group has unveiled a multichannel campaign to launch The Sun's January blues-busting Big Smile Giveaway a range of promotions, funny content and giveaways to help the nation through its 'most depressing' month.The campaign continuing the 'Get Involved' brand proposition which Grey launched for the UK's best-selling newspaper last year broke with a 50' TV brand spot on 1st January and is supported by additional 60'/40' versions, digital outdoor and DM activity, and in-paper.
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