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The /1 Campaign by DeutschLA is Dr Pepper's first work to showcase everyday people instead of celebrities, and real one-of-a-kind stories. /1 stands for 1/1 (one of one), and means that there's no one else like you. The /1 is a symbol for Dr Pepper’s existing positioning, "Always One of a Kind."
Other credits
Client Contact:
• Chief Marketing Officer: Jim Trebilcock
• Director of Marketing: Leslie Vesper
• Brand Manager, Dr Pepper: Brent Chism
• Associate Brand Manager, Dr Pepper: Ashley Bristol
• Brand Manager, Diet Dr Pepper: Angela Snellings
• Brand Manager, Diet Dr Pepper: Andrea Richardson
• Director of Creative: Shaun Nichols
• Advertising Manager: Sharon Leath
Deutsch Creative Credits and Titles:
• Chief Creative Officer: Mark Hunter
• Group Creative Director: Brett Craig
• Creative Director: Xavier Teo
• ACD, Art Director: Erick Mangali
• ACD, Copywriter: Chris DeNinno
• Motion Design Director (Digital Interview Films): Christian Johansson
• Director of Integrated Production: Vic Palumbo
• Director of Content Production: Victoria Guenier
• Executive Producer: Lisa K. Johnson
• Producer: Alison McMahon
• Producer: Matthew Magsaysay
• Music Supervisor: Dave Rocco
Production Company(s)/Based in City/State:
Radical Media, Santa Monica, CA
• Director: Chris Milk
• Executive Producer: Donna Portaro
• Executive Producer: Frank Scherma
• Head of Production: Cathy Dunn
• Producer: Line Postmyr
• Director of Photography: Greig Fraser
• 1st A.D.: Anthony Dimino
Editorial Company/based in City/State and list editorial credit(s):
Spot Welders, Santa Monica, CA
• Editor: Robert Duffy (C2C, Misty Copeland, Jen Mayfield, Nordic Thunder, Mikaela Mayer)
• Editor: Patrick Murphree (Pitbull, Digital Interviews)
• Editor: Catherine Bull (One in a Billion)
• Assistant Editor: Patrick Murphree
• Assistant Editor: Sophie Kornberg
• Executive Producer: David Glean
• Senior Producer: Carolina Wallace
• Producer: J. Patrick McElroy
Post Facility/city/state: COLOR ONLY
Company 3, Santa Monica, CA
• Colorist: Dave Hussey
Visual effects Company/City/State: (list all involved, including compositors, artists, et al)
Mirada, Santa Monica, CA
• Post Production Company: Mirada
• Head of VFX and Animation: John Fragomeni
• Executive Producer: Patrick Nugent
• Senior Art Director: Rob Resella
• Art Director: Ram Bhat
• Flame: Christopher DeCristo, Alan Latteri, Pilon Lectez
• Designers/Animators: Nader Husseini, Josh Lewis, Matt Shadis
• Modeler: Tadao Masuyama
• Post Producer: Judy Bowers, Leighton Greer, Peter Nelson
• Production Manager/HR Director: Tina Van Delden
• Production Coordinators: James Evans, Derek Johnson
Music/Composer(s)/based in City/State:
Elias Arts, Santa Monica, CA
Misty Copeland Music
• Creative Director: Dave Gold
• Executive Producer: Ann Haugen
• Composer: Dave Wittman
• Producer: Kiki Martinez
Licensed Music
• Vinyl Hearts: "One in a Billion" - OIB
• C2C: "Down the Road"- C2C
• Sleigh Bells: "Crown on the Ground" - Mikeala Mayer
• At Vance: "Dragonchaser"-Nordic Thunder
• Icona Pop "I Love It"-Jen Mayfield
Sonixsphere Music-Chicago, Illinois
Mikaela Mayer and Jen Mayfield Digital Interview music
Sound Designer Company/city/state:
Noises Digital, San Francisco, CA
• Sound designer: Kim B. Christensen
Audio Post Company/City/State: (include engineer, mixer, et al)
Lime Studios, Los Angeles, CA
• Mixers: Loren Silber and Joel Waters
• Assistant Mixers: Lindsey Alvarez, Tom Paolantonio
• Executive Producer: Jessica Locke
Where Shot (If stage, name/city/state: If location, state location)
Miami locations, various, Florida
Los Angeles locations, various-, CA
Stock and other Footage Company/city/state: (include contact name)
• T3Media Universal City, CA (Pitbull)
Devon Vandervort
• The Music Center of Los Angeles County, Misty Copeland archive footage
• Felix the Cat Creations, Inc. (C2C) - Courtesy of Don Oriolo & Felix the Cat Creations, Inc. - All rights are reserved™ and © 2013 FTCP, Inc.
Others: (i.e. Animation Co./special effects/etc.) End Tag treatment
Mnemonic and End Tags
Wood Shop, Culver City, CA
• CD/Product Director: Trevor Shephard
• DP: Tom Lazarevich
• Live Action Producer: Christy Lindgren
• Post Producer: Sabrina Elizondo
• Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
• 3D Artist: Forbes Hill, Cody Smith CD
Additional Deutsch Credits:
Account Management Credits:
• CEO: Mike Sheldon
• Group Account Director: David Dreyer
• Account Director: Helen Murray
• Account Supervisor: Andrew Dubois
• Sr. Account Executive: Annalise Dry
Account Planners:
• Chief Strategic Officer: Jeffrey Blish
• Group Planning Director: Aileen Russell
Business Affairs
• Director of Integrated Business Affairs: Abilino Guillermo
• Senior Business Affairs Manager: Ken Rongey
• Broadcast Traffic Manager: Ann Henderling
