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Top 6: January 9th 2013
Interactive
PostNL: From The HeartTop 6: January 9th 2013
PostNL the Dutch Postal Service has been delivering emotions for many years. On uithethart.nu (the name means 'from the heart') we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands thanks to agency Greenberry, to see how people are feeling in real time.
Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam.
Strategy Director: Jan-Willem van Beek RelatedAlso best this week |
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