NOSSA: The Right Foot 2013 Campaign

As many other enterprises NOSSA likes to offer something to its clients for Christmas. But they weren't satisfied with another common post card. That's when the right foot idea came up.

In Portugal there’s the belief that you must start off the New Year with the right foot, so you'll have a lucky Year. And so NOSSA decided to offer a right foot made of plaster to its clients for Christmas and the year to come.

As the idea seemed so simply brilliant NOSSA decided to extend it to everyone, specially now, that Portuguese need all the luck they can get. Nossa set off the movie campaign for the right foot 2013 on the Internet and in 2 hours only it had a 20% increase of fans on Facebook, and more than 1000 feet requests were ordered.

NOSSA also built up a website pedireito2013.com where you can find all the information you need and be able to order as many feet as you wish.