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Planet Fitness Corporation: Hot
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As the fastest growing health club brand in the United States, Planet Fitness is known for a lot of things absurdly low prices, the Lunk Alarm, and most of all perhaps, for the Judgement Free Zone philosophy, which means members can relax, work out, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms. In its first TV campaign for the brand since being awarded the business last summer, Red Tettemer, Philadelphia created "Gymtimidation," born from Planet Fitness' unique selling proposition of judgement free.
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