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Caltex sparks a smile in this new spot from Y&R South Africa's Cape Town office, shot by Velocity Films director Anton Visser. Thanks to a surprisingly knowledgeable Caltex service attendant, the ad manages to cleverly explain all the product-specific benefits of the Techron additive in a humorous and easy-to-understand way.
Date of first flighting: 12 November 2012 |
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