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Sprint: Unlimited


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Unlimited data changes everything. At least that’s what the new "Unlimited" campaign from "Team Sprint" Leo Burnett and Digitas makes certain for NBA enthusiasts. Fans of the game who have Truly Unlimited Data from Sprint, the Official Wireless Partner of the NBA, have access to so much NBA coverage, they might experience some unusual changes. The :30 TV spot shows a husband and father morphing into NBA star forward Kevin Durant after staying up late watching NBA on his Sprint device.
Other credits

Client/Ad or Campaign: Sprint, Durant

Agency: Team Sprint (Digitas/Leo Burnett)

Chief Creative Officer: Susan Credle

Executive Creative Director: Michael Boychuk

Creative Director: Brian Shembeda/Avery Gross

Art Director: Dustin Tomes

Copywriter: Jeff Candido

Executive Producer: Nicky Furno

Producer: Jane Krull

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