Barclays: You Vs Unconditional Love

BBH London has launched a new campaign to promote Barclays' innovative new 'Family Springboard' mortgage.

The film, 'You Vs Unconditional Love', examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.