BCF: Red Emperor

Australian oceans scared fishless by retailer BCF and SapientNitro. The under-performing Australian retail market has been a big win for Australian fish – swimming unfettered through Aussie estuaries, reefs and beaches as we cut back on leisure spending.While some retailers wallowed with sadness, leisure retailer BCF, via SapientNitro, struck fear into the hearts of fish with this cheeky retail campaign delivered to entice Aussie fishermen back into the water.Fish be afraid!