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Recruitment: What are you doing? - Balloon


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There are lots of important things here in life. There are if possible even more completely unimportant things to fill your time with. In their latest campaign from DDB Stockholm the Swedish Armed Forces ask the question straight out: WHAT ARE YOU DOING? What you do with your time and what you think is important is up to you, off course. But we want you to at least have a think about what’s important and what’s not here in life. The Swedish Armed Forces reality contains everything from defending human rights in war torn countries to find lost people in the Swedish mountains. If you think that’s important a service in the Swedish Armed Forces is a possibility to make a difference, for real.
Credits Other credits

Business Director - Peter Kamstedt

Account Director - Sandra Kaludjercic Bergman

Account Manager - Tina Munck

Planner –Cornelia Wangel

Digital Producer – Elisabet Halming

Graphic Design– Leif Blondell, Johanna Lundblad

Digital Director - Petter Eriksson

Developer – Alexander Ekman

Retouch – Christian Björnerhag

Print Production Manager– Anna Hellenberg

Exec Producer Film - Mattias Colden





Media – Carat

Production Company TV – B-reel

Director - Mikael Marcimain

Producer - Lia Eliasson

Line Producer: John R Hallström

DOP - Jallo Faber

Editor: Gustav Öström (Chimney)

Grading: Smoke & Mirrors (DDB Film)

Online: Peter Marin (DDB Film)

Sound design – Chimney/Ljudligan

Production Company Radio – Flickorna Larsson

Production Company Banners – Bannerboy

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