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Top 6: February 6th 2013
Interactive
Diesel Timeframes: Days to Live
Top 6: February 6th 2013
The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to unleash time's potential and urges people to grab hold of the opportunities that time creates. And with the 'Days to Live' campaign, they hope to inspire people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.On the campaign website, a questionnaire calculates the user's number of 'days to live'. In doing so, Diesel Timeframes explores how society is content with celebrating how many years we have lived, and how we're less comfortable in recognizing the time we have ahead.
Diesel Timeframes will then help people live every one of those days to the full with a unique alarm clock App. It will wake them up with a reminder of the number of days they have left to live and an inspirational message of how they can live that day more bravely. Agency: CP+B, London
Executive Creative Director: Matt Gooden RelatedAlso best this week |
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