COPI: Dad

The Children of Parents with a Mental Illness initiative promotes better mental health outcomes for children of parents with a mental illness. Many parents who experience depression or anxiety worry about whether they should talk with their children about their illness and how much they should say. The Family Focus DVD helps parents start this conversation and has been proven to build the family's (and child's) resilience to developing problems of their own. This radio campaign, developed by Clemenger BBDO Adelaide, raises awareness of the DVD and has resulted in a huge increase in orders. Over 8,000 DVD’s have been ordered through their website in the first week of airplay