Yogen Fruz: Store opening decided by people

Yogen Fruz is a premium frozen yoghurt brand from Canada that wanted to launch its flagship store in KLCC Twin Towers. Its mantra is ‘it’s all about u’. So, on the day of the launch, Yogen Fruz gave power to the people.

Instead of launching it the usual way, Yogen Fruz let people decide when its store would open. It was a carefully timed,first-of-a-kind retail launch, which made people feel they made it happen. A hoarding made of 2000 empty cups offering 50% off covered the store. Peoplewere invited to come back with the cups another day to get their discountedfrozen yoghurt.

All the 2000 cups were gone in just a few hours. YogenFruz had the highest sales in one day. The launch was so successful that the client wants to use this idea for every new outlet.