Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: February 13th 2013
Interactive

Malmo Hardware Store: ToolPool

Embed Video
Top 6: February 13th 2013
Malmo Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. The Fan Club learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.
Credits Other credits

Account Executive: Klas Oskarsson

Account managers: Peter Andersson, Rebecka Hjort

Public Relations: Ola Obrant Andreasson

Graphic Designers: Helena Ivarsson, Björn Kongslöv

Strategy: Ulla-Karin Barrett

Developer: Ehsan Pourhadi

Intern: Fanny Freimann

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news