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Interactive
Science Diet: YUMMY FACE Maker app
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Pet owners were encouraged to take pictures of their pet after eating Hill's Science Diet canned food and add a lip-smacking tasty tongue image to their pet's photo. They are then required to go to the website: http://mypet.hills.co.jp/campaign/tastycan/generator.aspx to register in order to upload their pet's YUMMY FACE. Organic spread occurred when pet owners shared their pet's YUMMY FACE on their Facebook, Twitter and blog posts. The campaign ran over a period of four months from September to December 2012. The website garnered over 2,500 postings in 60 days and a total of more than 4,000 photos over a four-month period.
Web Director: Nakata Ikkoh |
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