SOS Mata Atlântica: Gift to São Paulo 2

SOS Atlantic Forest Foundation offers a recycled gift to Sao Paulo
The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. On Sao Paulo's anniversary day, while companies were congratulating the city in the usual ways, the NGO through F/Nazca Saatchi & Saatchi, Sao Paulo launched its new ad printed on a reused newspaper. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.