Johnnie Walker: Reverse

Johnnie Walker launched an integrated brand campaign in China early 2013. The theme is "Make The Leap". This BBH China spot is the thematic spot.At the beginning, he is the center and the focus. He begins talking about his "idea" peacefully, then the scenes go back to the past step by step, back to the original him who's a nobody. At the same time, the content he's speaking of is more and more exciting, more and more ambitious. Finally, an unimaginable big vision is spoken out from the mouth of him who’s lying on his dorm bed. We're back to the spot the dream starts.