Creatures of light: angler fish

Chicago's Field Museum sees the launch by DDB, Chicago of a new print and outdoor campaign for their latest exhibition, Creatures Of Light. The three ads replace illuminating objects with bioluminescent creatures to create new power sources. 'Mushroom' replaces a street lamp with a huge glowing mushroom. 'Angler Fish' uses the deep sea fish's glowing antenna in a lighthouse to cast a light beam out to sea. And 'Headlight fish' shows a young boy reading under his duvet using the glowing light from a fish, rather than a torch.
Created by award winning artist Ricardo Salamanca, his stunning combination of photography and illustration gives the campaign intrigue, atmosphere, and real 'stop and stare' quality.