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Interactive
THE CHILDREN NOTWORK: THE CHILDREN NOTWORK
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Advertisers without Borders , the network committed to the promotion of global social causes, has just launched the campaign THE CHILDREN NOTWORK to raise social awareness about child labor.As child labor is a worldwide reality, the media chosen to reflect this situation was LinkedIn, one of the largest professional networks on the Internet. This idea, created by Coupé Buenos Aires agency and IURL digital agency, was born when it was detected that LinkedIn does not have a user age limit for creating a profile or generating the job search. Namely, any child can register as a candidate/independent worker without being stopped. The campaign is not intended to damage LinkedIn ́s image. This site was simply chosen for being one of the world's most important professional networks.
Several made-up profiles were open in order to activate this campaign. More than 50 children and 10 companies working with minors in different places of the world were placed on the site. Immediately, all children were connected to hundreds of thousand users through a professional request sent from the site. The people contacted received the request that, symbolically speaking, invited them to accept the reality of child labor or to continue ignoring it. The objective of this campaign is to raise worldwide awareness about this reality. We need to start noticing that child labor affects millions of children around the world who do not have access to basic childhood rights. In the same way, it is expected that LinkedIn change its application form making it suitable only for adults. It is expected that this change will apply to social reality as well, aiming to stop child labor going unnoticed.
Agency: Coupe Buenos Aires Related |
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