Perth International Arts Festival 2013: Feet

Our client ProSubi are hosting a street theatre event as part of Perth International Arts Festival called La Marea by Mariano Pensotti. The event consists of 8 live scenes which are played out sequentially in shop windows, cafes and on the streets of Subiaco. Mariano's street stories have played around the world. For the Feet concept we printed over a hoarding at a busy intersection and created rows of feet liek you would see in a theater. For the Crash we wanted to create some intrigue around that particular scene and the even itself. The challenge was to promote the event without attracting too many people as the street venues were restricted to an audience of 2000 per night due to safety regulations. Mariano has actually seen the ambient work and said that he loves it.