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Digital Radio UK and BBC: D Love
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D Love is the diminutive star of the campaign launched by RKCR/Y&R London across BBC TV, BBC Radio, commercial radio, online and in store to highlight the benefits of digital radio.The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick.
PRODUCTION COMPANY: Red Bee Media/ The Sweet Shop Related |
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