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Scion: Scion "Make Every Second Count" iQ print spread
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Automotive brand Scion has drawn considerable attention over the past several months by emphasizing its unique DNA as a small determined team dedicated to helping others follow their passions. Scion's creative agency ATTIK continues to showcase the unique Scion Story with a new cross-media campaign entitled "Make Every Second Count," featuring real individuals using Scion vehicles to pursue their passions. For the breaking campaign, ATTIK collaborated with acclaimed documentary filmmaker Doug Pray to create a series of short documentary films showing how Scion fits into the lives of five young entrepreneurs, and how much their cars help them. These short films are being released online on www.scion.com and the brand's social media channels, and three :30 spots debut today on targeted broadcast and online media outlets. The campaign's print ads will begin appearing in March.
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