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FEMA: TODAY Show Ready
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Leo Burnett's new TV spot with Al Roker is part of Federal Emergency Management Agency (FEMA)'s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters. While 60% of Americans agree it’s important for all Americans to be prepared for natural or man-made disasters, only 15% of Americans believe they are prepared for a disaster situation. The PSA directs viewers to make a plan at Ready.gov.
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