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Honesty Box Cider: Gay Thoughts


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Boundary Road Brewery and Sir Winston Churchill launch brand new cider.

Honesty Box Cider is being launched by The Great Kiwi Honesty Test. Consisting of 15 simple questions, it’s easy if you’re honest. And even easier if you’re not. 500 entrants will then receive free bottles of the cider if they promise to give money to charity. One lucky person will also receive a free season’s worth of the cider, worth up to $53 million*. No wonder it’s been Kiwis’ favourite cider for over 300 years.

(*Actual value may differ).
Credits Other credits

Agency:

Media Director: Katrina Reinsfield

Media Planner: Beena Dhanji



Client:

General Marketing Manager: Adam Maxwell

Marketing Manager of Beer: Ben Shaw

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