IKEA: Happy Valentine's Day

IKEA asked 303Lowe, Perth for a small space topical ad celebrating Valentine's Day. This ad, a fun acknowledgement of what romance can lead to, ran in the Book of Love in today's West Australian newspaper and Adelaide Advertiser. A reader posted it on to user-generated news site Reddit, where it quickly became the number 1 topic worldwide - attracting over a million views by mid-afternoon today.