The Bouygues Telecom is launching a new campaign via DDB, Paris which shows how close it is to its clients, in particular the families that it accompanies each day in their digital … read morelife.Who has not been tricked by the automatic spelling corrector on their telephone? Who has not been driven mad by trying to recall the password of an email address?Who has not allowed their telephone to ring for a while in order to seem busy?Who has not tried to pass on a sly message by posting a photo on Facebook?
Both funny and realistic, this new campaign is built around 10 films that recount the life of a family much like another: the DUMAS.
They are: Paul the father, Eva the mother, Oscar the son, Justine the daughter, Nina the baby, Truffe the dog, and not forgetting Choukri, Oscar’s best friend who is almost a fulltime member of the family.
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