Outdoor ad: AfroReggae: Xixi Elétrico

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Top 6: February 20th 2013

Every year, at Carnival, Rio de Janeiro must deal with the same problem: Carnival enthusiasts end up using the streets as a bathroom, and the stench is impregnated through the city for days. The situation is so serious that, since last year, authorities have detained people found peeing out of place, and the municipality invested heavily in an awareness campaign.
With this in mind, the band AfroReggae and JWT decided to do something about it. The result is the "Electric Pee" project. This is a special urinal that turns urine into electric energy to keep the trio running. This is how the mechanism works: the flow of urine is used as a source of energy to move the dynamo a process similar to that of a hydroelectric power plant -, which uses liquid to generate energy. It is then stored in a battery that is connected to AfroReggae's electric trio after it is charged. If people pee in the correct place, the music of the party is guaranteed for a longer time.