Habib's: Moto-Reindeer

Christmas is a traditional festivity, therefore there's not a lot of room for novel marketing approaches - especially when it comes to food. Habib's, the world's largest Arab fast food chain, wanted to innovate: it launched a turkey sfiha, combining one of the most popular snacks in Brazil with Christmas' most emblematic staple. But, how could we give a traditional spin to this novelty?
The legend says that Santa Claus flies around the world delivering gifts while driving a reindeer-pulled sled. In Brazil, fast food is delivered by motorcycle. Our idea was to mix motorcycles with reindeers to create a new species: the Moto-Reindeer. All deliveries of turkey sfihas in Sao Paulo were done by Moto-Reindeers during 2012's Christmas season.