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Anubhav Knife Store: Slices


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Anubhav Khatri came to us with the usual client problem. 'I want instant fame for my store but I dont have any money.'Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him.
Eleven Brandworks, Mumbai presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now anubhav bhai's shop is the place to buy quality knives from in Agra.
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