Interactive ad: Amnesty International: Censored Tweets

View hi-res

Top 6: March 6th 2013

In Brazil, Anistia Internacional (Amnesty International) is working with agency DM9 Rio on a Twitter-based social media campaign to highlight censorship. The Censored Tweet (www.tweetcensurado.com.br ) campaign lets users tweet black bars of censorship, as if the tweets were being banned in their Twitter timeline.

At the end of the "censored tweet" is a non-identified link encouraging followers to click and take them to the website, where they will find the words "In many countries, this is what happens to those who try to express themselves."

The web page is available in five different languages and automatically recognizes the country where it is being accessed from.