Print ad: MS Society Australia: Coin Operated Scientist

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Top 6: March 14th 2007

This was a live ambient stunt for the Multiple Sclerosis Society, to help raise money and awareness for research.

We built a mini research laboratory, with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations he would sit upright and conduct science experiments until he felt the money had run out.

The words, 'Without your donation, research will stop' were clearly printed on the front of the box.