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Direct Marketing
Harry's Bar: Harry's Bottle Message
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Asians are a shy bunch, even in bars. How do we get asian guys to approach girls in bars without making them do it after 3 hours when they are drunk. Well by hiding behind technology of course. Cheil, Singapore created Bottle Message. An interactive communication tool that helps people to start anonymous conversations with anyone at Harry's Bar. No fear of rejection or embarrassment.The campaign got more than $400,000.00 worth of free media, with a zero investment in media. It was featured on Mashable, Yahoo, CNET, and was selected as most creative app by PSFK.com
Interactive Architect: Nicholas Ng Related |
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