Greenply Plywood: Magician

The TVC from Ogilvy & Mather Mumbai narrates the story of Shaurya, his journey, his accomplishments, the hurdles in his life and ends with his supreme triumph and the special relationship with his magic box. We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with and have tried to create a distinct emotional flavour by personifying the brand.