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HSBC has launched a commercial as a follow up to the successful 'Lemonade' TV campaign which saw a young girl's lemonade stand accept multiple currencies. The new ad builds upon the
… read moreinitial story to dramatise how international supply chains will generate growth for businesses."The Lemon Grove" was created by JWT London and will air from 4th March 2013 across global and local markets, in-flight channels and online.
read less...Client: Chris Clark (Group General Manager, Global Head of Marketing)
Client: Andrea Newman (Global Head of Advertising and Marketing Communications)
Client: Hamish Goulding (Senior Marketing Manager Brand and Sponsorship)
Global Creative Director on HSBC: Axel Chaldecott
Planner (creative agency): Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Account Manager: Eliza Sloss
Media agency: Mindshare
Media planner: Nicky Owen
Service Company: Bang Bang Films, India
Post House: Moving Picture Company, London
Editor: Edward Line, Final Cut
Sound: Andy Humphreys at 750mph
