Norwegian Airlines: Norwegian "Street posters"

Norwegian is the up and coming Airline Company of Scandinavia. This campaign aims to promote their flights from Sweden to cities around Europe. Our solution is to change perspective – from traditional pictures of the Eiffel tower in Paris or Big Ben in London to the City streets and all the interesting spots one can enjoy there. Once we found the most interesting places we contacted them asking for their posters and other stuff from their marketing material. Then we put up the original posters in the subways and all around town in the biggest cities of Sweden. Adding the offer from Norwegian ”Right now! European Cities 299 kr”. In newspapers we used the form of real calendars (usually describing current events in Stockholm) to tell about current things to do in other European cities.