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Lotto: LOTTO "Evolution"


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LOTTO "Evolution"
Lotto is a game of chance with tiny small chances of winning lots of money. And still theres always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of mankind is based on positive thinking, on believing in your ability to change your life. The Evolution spot is a dramatization of this. The first monkey to have fallen from the tree must have been an optimist that was strongly objected to. The Lotto brand wants to support optimism, because YOU NEVER KNOW.
Credits Other credits

Account Director Marja Vattulainen

Cinematographer Jean-Noel Mustonen

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