Feathers Boutique: Winter

Fashion retailer Feathers has launched the campaign for their 2013 winter range with a strong statement: our business is
strong and we’re investing in the future by taking our marketing to a whole new level.
Nick Brown, CD at Feathers’ agency The Reactor thinks there should be more of it. “It’s great to see a retailer with a strong
business who understands that the best way to maintain sustainable growth is to advertise.”
Poppy Key, Head of Marketing at Feathers believes there’s plenty to look forward to in the coming months, with key
indicators suggesting they’re in for a bumper season.
“At Feathers, we believe heavy discounting is no replacement for high quality design, top level manufacturing standards
and always listening to the needs of our customers.
We believe when everyone else is running away, that’s the time to stand firm. This is why we continue to grow with
sustainable increases year-on-year and a nine percent increase in the first six months of this year.”
Founded in 1972 by Margaret Porritt, Feathers has grown into one of Melbourne’s most iconic fashion brands, with 12
boutiques and more than fifty staff.