Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: March 13th 2013
Interactive

ROM Autentic: Love

Top 6: March 13th 2013
ROM Autentic is moving love messages from a facebook app created through MRM Bucharest to target google ads in a new digital stunt that launched on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans. Stage 1 on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.Stage 2 on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and published the love message for all to see.
Credits Other credits

Chief Innovation Officer: Nir Refuah

VP Clients: Ionela Buta

Related

INTERACTIVE
ROM Autentic: The ROM Foundation
ROM Autentic: The ROM Foundation
MRM Bucharest

Also best this week

Best Ad
Sundance Channel: My Life in 20 Years
Sundance Channel: My Life in 20 Years
Tool
Best Ad
Renault Clio: The first car carried by likes
Renault Clio: The first car carried by likes
Dorst & Lesser
Best Ad
Art Series Hotels: Overstay Checkout - The Case Study
Art Series Hotels: Overstay Checkout - The Case Study
Naked Communications Australia
Best Ad
Dove: Thought Before Action
Dove: Thought Before Action
OgilvyOne/Ogilvy Toronto
Best Ad
KLM: Must See Map
KLM: Must See Map
Code d’Azur

Gold sponsors

The Best Ad Jobs
Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news