TV ad: Staples Small Business: Magic Shop

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McCann NYC and Chris Smith of Smuggler bring a little abracadabra to Staples with this new spot "Magic Shop" for their small business campaign.

Edited by Crandall Miller of Whitehouse Post, this silly stylized spot shows you how easy getting your office supplies is at Staples. Disappearing acts were made possible by the VFX team at Carbon VFX in New York.

Client Staples
Agency McCann New York
Production Smuggler
Country United States of America
Uploaded 14 March, 2013

Other credits

Agency EP: Sam Cernichiari

Agency Producer: Minnie Tran

Creative Director: Sean Bryan and Thomas Murphy

Art Director: Vi Luong

Copywriter: Ryan Montanti

Production Company: Smuggler

Production Company Location: Hollywood, CA

Director: Chris Smith

Executive Producer: Patrick Milling Smith and Brian Carmody

Producer: Helen Hollien

DP: Darko Suvak

Editorial Company: Whitehouse Post

Editorial Company Location: NY

Editor: Crandall Miller

Assistant Editor: Dan Gutterman

Editorial Company EP: Laruen Hertzberg

Producer: Alejandra Alarcon

Post Prod. Company: Carbon VFX

Post Prod. Company Location: NY

Executive Producer: Frank Devlin

Producer: Felix Cabrera

VFX Supervisor: Chris Noellert

Lead Compositor: Kieran Walsh

Compositor(s): Matt Reilly

Graphic Artist(s): David Nelson

Telecine Company: Nice Shoes - NY

Colorist: Lez Rudge

Music Company: Black Iris

Music Co. Location: NY

Audio Produciton Company: Sonic Union

Audio Production Co. Location: NY

Mixer: Steve Rosen

Staples Small Business: Magic Shop

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Staples Small Business: Magic Shop

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