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Interactive
Peugeot: PEUGEOT RCZ Website
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BETC Paris has developed a global campaign for the launch of Peugeot's sports coupe RCZ. A TV commercial, "Catch the Thrill" was released a month ago and the second part is being launched this week with the interactive online experience RCZ Test Driver: RCZ.PEUGEOT.COM The story from the RCZ TVC 'Catch the Thrill' continues online when one of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is the users mission to configure the car so he can hide and escape.
Copywriter: Samuel Moore Related |
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