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Interactive
Peugeot: PEUGEOT RCZ WebsiteThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BETC Paris has developed a global campaign for the launch of Peugeot's sports coupe RCZ. A TV commercial, "Catch the Thrill" was released a month ago and the second part is being launched this week with the interactive online experience RCZ Test Driver: RCZ.PEUGEOT.COM The story from the RCZ TVC 'Catch the Thrill' continues online when one of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is the users mission to configure the car so he can hide and escape.
Copywriter: Samuel Moore |
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