Who Gives a Crap: Help Get Simon Off the Loo

Who Gives a Crap are a social enterprise toilet paper company that give 50% of their profits to sanitisation projects in developing countries. They approached Naked Communications to help launch their brand via crowdfunding platform indiegogo.

Our solution, have Simon Griffiths, the company CEO pledge to "sit down for what he believed in" on a toilet hooked up to a live web feed and not get up until all the funds were raised.

The $50K was raised in 50hrs.