New York Lottery: No Family. No Feud. Just Cash

Celebrating the New York Lottery's "Family Feud" March Scratch Off Game, DDB New York has created three new OOH/print ads based off of the highly entertaining and well-known game show The ads capitalize on the nostalgic Family Feud game and play off the notion that only one person is required to win the scratch-off game. Therefore, no family is necessary to win the top prize.