Print ad: The Sunday Times' Style Magazine's Best Dressed List: Fashion Royalty

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Top 6: March 27th 2013

Grey London has created a print, digital and outdoor campaign to promote The Sunday Times’ Style Magazine's Best Dressed List – the supplement's celebration of the 50 best dressed people from the past year. The campaign revolves around the concept of 'Fashion Royalty' and comprises a series of photo-comped images depicting celebrities in royal attire. The three initial executions featured Tinie Tempah, Victoria Beckham and Kate Moss; with the latter based on Chris Levine’s iconic portrait of Queen Elizabeth II with her eyes closed. The final execution, crowing the First Lady of Fashion, Michelle Obama who topped the list featured Obama immortalised on her very own British first class postage stamp design – a space traditionally reserved only for the Queen. The striking image sees Obama mocked-up complete with royal crown, looking every inch Fashion Royalty.