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Top 6: March 27th 2013
Experiential
Art Institute of Chicago: ChicaGO PicassoTop 6: March 27th 2013
Inspired by the special connection the artist had with the city, Leo Burnett's "ChicaGO Picasso" campaign gives Chicagoans a reason to revisit the Art Institute.
This week, the agency unveiled a special installation in Daley Plaza that displays window banners, wrapped planter boxes and a sculpture garden of 8' high PICASSO letters scrambled throughout the Plaza using a design that mirrors the other campaign elements (OOH, ambient, digital and print.) The installation is especially meaningful since the PICASSO sculpture garden surrounds the artist's only permanent sculpture that he gifted to the city in 1967.
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