Somersby Cider: The Somersby Store

'The Somersby Store' is a humourous ad created by Fold7, London for the UK launch of Somersby Cider. The ad parodies the excitement and anticipation around the launch of the latest tech gadgets and features a humourous play on the vernacular around digital technology, including phrases such as '16pip', '32pip', and 'lift towards the mouth and inter-face'.

The truth at the heart of the creative is Somersby's real apple credentials and a more balanced taste that will appeal to both men and women, who are equally represented in the ad.