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Top 6: April 3rd 2013
Direct Marketing
Random House and The Footpath Library: Mailbooks For GoodTop 6: April 3rd 2013
In partnership with Random House, BMF, Sydney has created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians.
The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.
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