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MasterCard Paypass: Pirates
MasterCard will launch a new 30-second TVC this Sunday (31 March) for its contactless payment technology, PayPass via McCann Australia.
The campaign is based on the insight that no matter how vigilant a parent is, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times - enter MasterCard PayPass.
Michelle Pilot, MasterCard VP, Head of Marketing - Australasia |
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